Themes
Entrepreneurship, Innovation, and Leadership in Urban–Rural Bharat: Pathways to Viksit Bharat@2047 and the SDGs
Sub-Themes
Entrepreneurship, Inclusion, and Empowerment for Viksit Bharat
- Women entrepreneurship & leadership in Bharat
- Social entrepreneurship & community-based enterprise models
- SHGs & micro-enterprises for rural economic empowerment
- Youth entrepreneurship & skill-based start-ups
- Inclusive business models for marginalized communities
- Entrepreneurship & employment generation
Education, Skill Development, and NEP 2020 for Innovation
- NEP 2020 and entrepreneurial thinking
- Higher education institutions as incubation hubs
- Vocational & skill-based learning in entrepreneurship
- Multidisciplinary learning & policy integration
Start-Ups, MSMEs, and Innovation-Driven Growth
- Urban, semi-urban, and rural start-up ecosystems
- MSMEs as engines of local employment
- Policy frameworks & credit support
- Udyam registration, Mudra loans, and government schemes
- Bridging the Startup Bharat–Startup India divide
Technology, Digital Transformation, and Emerging Tech in Commerce
- Digital entrepreneurship & tech-enabled scaling
- ONDC & e-marketplaces
- FinTech for financial inclusion
- Mobile-first innovations & digital literacy
- AI, big data, and blockchain applications
- Data privacy, ethics, and AI governance
Policy, Leadership, and Sustainable Development Goals (SDGs)
- Leadership in public policy for entrepreneurship
- Ease of doing business reforms
- Startup India, Digital Bharat, Atmanirbhar Bharat
- Green entrepreneurship & circular economy models
- Climate-resilient business practices
- Role of entrepreneurship in SDGs (1, 5, 8, 9, 10, 11, 12, 17)
Industry Participation, PPPs, and Academic Collaboration
- Corporate mentoring, incubator support, and funding
- Public–private partnerships in skill & commerce development
- Academia–industry–government linkages
- Cross-sector collaboration for equity & sustainability
Marketing Strategies for Entrepreneurial Growth
- Digital-first branding: Social media storytelling, influencer marketing, brand authenticity
- Rural & urban market penetration: Strategies for Bharat’s diverse consumer base
- AI-driven marketing: Predictive analytics, customer segmentation, personalization
- E-commerce & omnichannel marketing: Integrating online, offline, and marketplace channels
- Sustainable & ethical marketing: Green branding, purpose-driven campaigns
- Content marketing & community building: Blogs, podcasts, grassroots outreach
- Data-driven insights: Marketing analytics & consumer behaviour tracking
Human Resource Strategies for Entrepreneurial Success
- Future of work: Remote & hybrid models for start-ups and MSMEs
- AI & automation in HR: Recruitment, virtual onboarding, predictive analytics
- Talent retention: Equity, ESOPs, innovative rewards
- Diversity, equity & inclusion: Gender, disability, rural talent inclusion
- Upskilling & reskilling: Micro-learning, academia partnerships
- Well-being & mental health: Burnout prevention, support systems
- Global & cross-cultural talent management: Managing multicultural teams, cross-border compliance
*The listed themes and sub-themes are indicative and not exhaustive. We encourage research papers and contributions from other relevant areas as well. Interdisciplinary and cross-sectoral studies that align with the broader vision of India’s development, innovation, sustainability, inclusive growth, and contemporary issues are also welcome. The selected papers will be given an opportunity to be published in a peer-reviewed journal.